Loyalty & Faith menswear is an innovative, trend driven collection predominantly targeting the 18 – 30 year old market. The brand sits mid-market and is distributed worldwide and sold through the finest high street stores.

Collections arrive four times a year, with additional in-season mini ranges of the latest designs. Denim, jersey-wear, jackets and knits are the main product focus along with the recent addition of footwear. Loyalty & Faith menswear looks back in time for collegiate influences and references from vintage Americana and marries them to modern technologies and specialist washes to give a vibrant presence to the range.