Joe bloggs sponsors Amir Khan

05 Jul 2005

On Saturday 14th May Amir Khan won his much-anticipated re-match with Mario Kindelan . Joe Bloggs was proud to be Amir's sponsor as he sought his revenge for last summer's Olympic final result.

This sponsorship marked a return to our boxing roots and an increase in our ongoing investment in the brand. 6.8 million prime time viewers with prolonged brand exposure. The sponsorship also marks the beginning of the next phase of our strategy to re-instate Joe Bloggs as the brand of choice for cool kids and fashion conscious guys all over the world.