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News archive

Amir Khan wins first professional fight

16 Jul 2005

On Saturday 16th July Amir Khan won his first professional fight against David Bailey. Joe Bloggs was proud to be Amir's sponsor as he took to the ring in this much-anticipated fight.

This sponsorship marked a return to our boxing roots and an increase in our ongoing investment in the brand. The sponsorship also marks the beginning of the next phase of our strategy to re-instate Joe Bloggs as the brand of choice for cool kids and fashion conscious guys all over the world.

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