New Juice

01 Jul 2005

Juice Corporation, the powerhouse behind household name Joe Bloggs has announced a massive expansion push across America and Asia for 2005. The drive will see brands such as Elizabeth Emanuel launched in the Far East and Hamnett across the USA.

As well as international expansion, Juice Corporation is also looking at acquiring more brands and licensees to grow their fashion house in UK, as well as investing heavily in existing brands such as Joe Bloggs, Slazenger, Gabicci, Katharine Hamnett and Hamnett. Joe Bloggs will be the first to benefit when the new menswear range is unveiled in October.

Commenting on the expansion push, Kashif Ahmed said: "Joe Bloggs has been locked in a time warp in the public's eyes, but as with any other brand, we've moved on. The time is right for this expansion. The business is in order and we've got strong internal design teams for all our brands. We're also preparing for our 20th anniversary – yet another reason to invest in our brands."