Joe Bloggs moves into the fast lane

03 Apr 2008

Joe Bloggs, one of the Juice Corporation’s premium brands, is lead sponsor of a championship racing car.

As title sponsors of Chris Panayiotou in the Elf Renault Clio Cup Championship, the car boldly displays the Joe Bloggs logo on the front, back and side of the car, which can be seen at racing circuits up and down the UK.

The Clio Cup Championship is part of the TOCA British Touring Car racing schedule, which is not only featured in racing magazines such as Autosport but is also shown on mainstream TV as part of ITV4’s coverage.

This latest deal continues the brand’s noted history in sport as early sponsors of a number of sporting greats, including the UK’s current Formula One racing hero Lewis Hamilton.