Joe Bloggs to Add Grooming Range

21 Apr 2009

The Legendary Joe Bloggs brand is launching an urban grooming range as an extension of the youthwear arm of the brand.

Designed for boys age 7-16 years, this grooming range will be available later this year in four distinct versions to appeal across the spectrum of this diverse target market.

"Our research has found that this age group care about their appearance and use grooming products." Bushra Ahmed, marketing director at Joe Bloggs, said. "However, there are no products out there that are made specifically for this age group and so we decided to react to demand and create a range of fragrances that appeal to our target audience and provide a great gift option for parents and grandparents."

The fragrances will each have their own scent created using sandalwood, musk, or citrus blended with other natural extracts to produce the fresh, youthful smells of the Joe Bloggs Urban Grooming range.

Joe Bloggs will be launching Rockstar, Rebel, Vintage and Athletic in September with the fragrances appearing in stores in October.