2010

2010 Juice acquire the license for Kangol the famous headwear Brand in the USA. Juice design, produce and distribute a complete range of Men‘s, Women‘s and Kid‘s clothing.


2009

2009 Joe Bloggs boys grooming range launched under licence.


2008

2008 Juice Corporation sponsors Chris Panayiotou, racing driver in the Elf Renault Clio Cup Championship.


2007

2007 Juice acquire the license for premium sports brand Head.


2006

2006 The Juice Corporation sign a $100M deal with Dubai-based Retailcorp to launch Joe Bloggs internationally with retail outlets throughout the Middle East.


2005

2005 The Juice Corporation sponsors teenage boxing sensation and Olympic star, Amir Khan.


2004

2004 Joe Bloggs is established as one of the premier high street childrenswear brands in the UK. Juice forms strategic alliances in China and with the Sharjah office in Middle East.


2003

2003 Juice Corporation produce a popular range of bedding for boys and girls.


2002

2002 The Juice Corporation opens its prestigious London office in Berkley Square.


2001

2001 The Juice Corporation brings Katharine Hamnett to the mainstream through its diffusion Hamnett range.


2000

2000 Elizabeth Emanuel brand is acquired.


1999

1999 Gabicci brand is acquired.


1998

1998 Kashif, aged 23, assumes role of MD, whilst Shami ventures into the city. Juice acquire Slazenger sportswear licence and re launches it into the UK market after an absence of 20 years.


1997

1997 Launch of ‘Juice‘ fragrance - available at Boots and Tesco stores.


1996

1996 Launch of the Uri Geller paranormal range.


1995

1995 Joe Bloggs sponsors boxer Prince Naseem Hamed, and the Manchester Storm ice hockey team.


1994

1994 Sponsorship deal with cricketer Brian Lara is announced. Legendary Brian Lara 501 range launched, celebrating his record breaking score of 501 runs.


1993

1993 "Everyone snogs in Joe Bloggs" advertising campaign creates 86% brand awareness in the Bloggs‘ target market. Everyone snogs and Kiss the Bliss dance compilation reaches the national album charts.


1992

1992 Bloggs creates the world‘s most expensive jeans, studded with over $200,000 worth of diamonds. Bloggs produce a range of clothing for pop icon Prince and the New Power Generation.


1991

1991 Aged 16, Kashif Ahmed, joins the business. Bloggs launches first toiletries range.


1990

1990 Bloggs sponsors Nigel Benn boxing World Champion. Bloggs launches the one size fits all jean and pioneers the return of the drainpipe.


1989

1989 The Ventilation Jean with metal rivets down the fly, leg and waistband becomes a summer fashion story.


1988

1988 Junior Joe raises 1.5 million for the Royal Manchester Children‘s Hospital body scanner appeal.


1987

1987 Joe Bloggs becomes the first British Label to enter the UK‘s top ten jeans brands.


1986

1986 Bloggs pioneers the 25 inch flare, bringing back the 70s fashion icon.


1985

1985 The hugely successful Legendary Joe Bloggs is born, capitalising on the Manchester dance scene.