The Santa Monica Polo club® image evokes the casual, relaxed Southern Californian lifestyle, it instantly suggests luxury, style, success, self- confidence and comfort.

The game Polo, known as the “Sport of Kings”, strongly reinforces these aspirational characteristics, as well as a Southern Californian image, with added dimensions of both the fun of competitive sport and individual physical strength.

The Juice Corporation has worldwide exclusive licensing rights for the Santa Monica Polo Club brand and has built a thriving business across the apparel, footwear and accessories categories in territories across Europe and the Middle East.

The ranges reflect the Santa Monica Polo Club lifestyle and values featuring bold graphics, rich colour palettes and sports as well as key casualwear silhouettes. The large logo polo shirt is the most well known piece from the range across all genders and is fast becoming an iconic piece of casualwear.